![](https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-flessya-configuratore-ar-realta-aumentata.jpg 2560w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-flessya-configuratore-ar-realta-aumentata-300x300.jpg 300w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-flessya-configuratore-ar-realta-aumentata-1024x1024.jpg 1024w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-flessya-configuratore-ar-realta-aumentata-150x150.jpg 150w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-flessya-configuratore-ar-realta-aumentata-768x768.jpg 768w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-flessya-configuratore-ar-realta-aumentata-1536x1536.jpg 1536w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-flessya-configuratore-ar-realta-aumentata-2048x2048.jpg 2048w)
CLIENTE
Flessya
ATTIVITÀ
Modellazione 3D, App Realtà Aumentata (AR), Materiali POP, Campagna Adv, Video
Flessya ci ha chiesto una soluzione innovativa per valorizzare l’enorme possibilità di scelta che hanno i clienti, all’interno del catalogo porte. Abbiamo quindi ideato e realizzato ARea Flessya, la prima app in realtà aumentata che permette di configurare la porta ideale e provarla in 3D ovunque, anche a casa, come fosse davanti agli occhi.
Attraverso l’app si possono quindi configurare e testare i prodotti direttamente nel luogo si ha intenzione di inserirli. Con un tocco del dito si possono scegliere colori, decorazioni, accessori e molti altri aspetti, sperimentando in tempo reale l’effetto finale.
Per usare ARea Flessya è necessario richiedere il tag ufficiale ad un rivenditore. L’app funziona in tutti gli smartphone e i tablet più recenti, con sistema Android o iOS.
![](https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-screen-phone-1.jpg 1050w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-screen-phone-1-169x300.jpg 169w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-screen-phone-1-576x1024.jpg 576w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-screen-phone-1-768x1366.jpg 768w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-screen-phone-1-864x1536.jpg 864w)
![](https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-screen-phone-2.jpg 1050w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-screen-phone-2-169x300.jpg 169w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-screen-phone-2-576x1024.jpg 576w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-screen-phone-2-768x1366.jpg 768w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-screen-phone-2-864x1536.jpg 864w)
![](https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-screen-phone-3.jpg 1050w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-screen-phone-3-169x300.jpg 169w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-screen-phone-3-576x1024.jpg 576w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-screen-phone-3-768x1366.jpg 768w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-screen-phone-3-864x1536.jpg 864w)
![](http://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Gif_configuratoreAR.gif)
![](https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-app-phone-1.jpg 1440w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-app-phone-1-300x300.jpg 300w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-app-phone-1-1024x1024.jpg 1024w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-app-phone-1-150x150.jpg 150w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-app-phone-1-768x769.jpg 768w)
![](https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-flessya-configuratore-ar-realta-aumentata-store.jpg 1440w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-flessya-configuratore-ar-realta-aumentata-store-300x300.jpg 300w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-flessya-configuratore-ar-realta-aumentata-store-1024x1024.jpg 1024w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-flessya-configuratore-ar-realta-aumentata-store-150x150.jpg 150w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-flessya-configuratore-ar-realta-aumentata-store-768x769.jpg 768w)
Per lanciare in modo efficace ARea Flessya, abbiamo ideato una nuova campagna adv multisoggetto, destinata soprattutto alle riviste specializzate del settore arredo.
Il visual raffigura in soggettiva l’utilizzo dell’app. Chi guarda la pagina tiene idealmente in mano un tablet, attraverso il quale si vede la porta configurata all’interno di un ambiente. Sullo sfondo c’è l’ambiente reale, lo stesso rappresentato nel tablet, ma caratterizzato dalla presenza di una vecchia porta da sostituire.
Il claim dichiara “Tu decidi. Noi la rendiamo Realtà.”, a significare l’immensa possibilità di scelta permessa dall’app e le incomparabili capacità di Flessya di realizzare qualsiasi porta su misura e personalizzata.
![](https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-realta-aumentata-adv-interni-2020-tq20.jpg 829w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-realta-aumentata-adv-interni-2020-tq20-237x300.jpg 237w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-realta-aumentata-adv-interni-2020-tq20-808x1024.jpg 808w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-realta-aumentata-adv-interni-2020-tq20-768x973.jpg 768w)
![](https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-realta-aumentata-adv-interni-2020-p31.jpg 829w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-realta-aumentata-adv-interni-2020-p31-237x300.jpg 237w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-realta-aumentata-adv-interni-2020-p31-808x1024.jpg 808w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-realta-aumentata-adv-interni-2020-p31-768x973.jpg 768w)
![](https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-realta-aumentata-adv-interni-2020-geometrika.jpg 829w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-realta-aumentata-adv-interni-2020-geometrika-237x300.jpg 237w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-realta-aumentata-adv-interni-2020-geometrika-808x1024.jpg 808w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-area-flessya-realta-aumentata-adv-interni-2020-geometrika-768x973.jpg 768w)