![](https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Flessya-interni-adv-2019-tris.jpg 2560w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Flessya-interni-adv-2019-tris-300x169.jpg 300w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Flessya-interni-adv-2019-tris-1024x576.jpg 1024w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Flessya-interni-adv-2019-tris-768x432.jpg 768w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Flessya-interni-adv-2019-tris-1536x864.jpg 1536w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Flessya-interni-adv-2019-tris-2048x1152.jpg 2048w)
CLIENTE
Flessya
ATTIVITÀ
Concept, Copywriting, Modellazione 3D, Rendering, Realtà Aumentata (AR)
Flessya è un player ogni anno più importante nel settore della produzione di porte da interni. Per questa azienda, abbiamo creato il concept e il design della campagna advertising 2019, distribuita a livello nazionale sulle principali testate di archittettura e design.
L’obiettivo principale è quello di coinvolgere e colpire un lettore abituato a vedere la porta sempre dallo stesso punto di vista. Cambiando prospettiva, anche la porta si trasforma.
Il prodotto viene quindi comunicato in maniera concettuale, attraverso un gioco di luci ed ombre, mentre il claim accompagna il concept fornendo indizi sull’interpretazione.
![](https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Flessya-interni-adv-2019-interni.jpg 2560w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Flessya-interni-adv-2019-interni-300x169.jpg 300w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Flessya-interni-adv-2019-interni-1024x576.jpg 1024w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Flessya-interni-adv-2019-interni-768x432.jpg 768w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Flessya-interni-adv-2019-interni-1536x864.jpg 1536w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Flessya-interni-adv-2019-interni-2048x1152.jpg 2048w)
![](https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-flessya-ar-realta-aumentata-adv-interni-cover1.jpg 2560w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-flessya-ar-realta-aumentata-adv-interni-cover1-300x169.jpg 300w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-flessya-ar-realta-aumentata-adv-interni-cover1-1024x576.jpg 1024w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-flessya-ar-realta-aumentata-adv-interni-cover1-768x432.jpg 768w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-flessya-ar-realta-aumentata-adv-interni-cover1-1536x864.jpg 1536w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/combos-flessya-ar-realta-aumentata-adv-interni-cover1-2048x1152.jpg 2048w)
Nella campagna abbiamo implementato la realtà aumentata (AR). Inquadrando le pagine attraverso un’app dedicata, i lettori possono visualizzare il prodotto come oggetto 3D virtuale, animarlo e configurarne alcuni aspetti, per un maggiore coinvolgimento.
![](https://www.wearecombos.com/Combos/wp-content/uploads/2020/06/combos-campagna-adv-flessya-ar-02.jpg 1060w, https://www.wearecombos.com/Combos/wp-content/uploads/2020/06/combos-campagna-adv-flessya-ar-02-237x300.jpg 237w, https://www.wearecombos.com/Combos/wp-content/uploads/2020/06/combos-campagna-adv-flessya-ar-02-808x1024.jpg 808w, https://www.wearecombos.com/Combos/wp-content/uploads/2020/06/combos-campagna-adv-flessya-ar-02-768x973.jpg 768w)
![](https://www.wearecombos.com/Combos/wp-content/uploads/2020/06/combos-campagna-adv-flessya-ar-01.jpg 1060w, https://www.wearecombos.com/Combos/wp-content/uploads/2020/06/combos-campagna-adv-flessya-ar-01-237x300.jpg 237w, https://www.wearecombos.com/Combos/wp-content/uploads/2020/06/combos-campagna-adv-flessya-ar-01-808x1024.jpg 808w, https://www.wearecombos.com/Combos/wp-content/uploads/2020/06/combos-campagna-adv-flessya-ar-01-768x973.jpg 768w)
![](https://www.wearecombos.com/Combos/wp-content/uploads/2020/06/combos-campagna-adv-flessya-ar-03.jpg 1060w, https://www.wearecombos.com/Combos/wp-content/uploads/2020/06/combos-campagna-adv-flessya-ar-03-237x300.jpg 237w, https://www.wearecombos.com/Combos/wp-content/uploads/2020/06/combos-campagna-adv-flessya-ar-03-808x1024.jpg 808w, https://www.wearecombos.com/Combos/wp-content/uploads/2020/06/combos-campagna-adv-flessya-ar-03-768x973.jpg 768w)
![](https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Flessya-interni-adv-2021-COV.jpg 2560w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Flessya-interni-adv-2021-COV-300x169.jpg 300w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Flessya-interni-adv-2021-COV-1024x576.jpg 1024w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Flessya-interni-adv-2021-COV-768x432.jpg 768w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Flessya-interni-adv-2021-COV-1536x864.jpg 1536w, https://www.wearecombos.com/Combos/wp-content/uploads/2021/01/Flessya-interni-adv-2021-COV-2048x1152.jpg 2048w)